Direct Marketing Matters Now More Than Ever For Small Businesses
Its time to brush up on old skills even in our digital age
The easy thing to do, according to some, when a massive change impacts our daily lives is to quickly toss out our old ways of thinking and make the jump to new mindsets and practices. That is what you’re going to hear from many business experts for the foreseeable future, and probably what you’ve heard a million times already since the pandemic halted our lives and forced us to adapt.
While change is good, and in some situations completely necessary, that doesn’t mean you throw out the baby with the bathwater.
The ability to engage, overcome, and adapt is as key to business as it is to life itself. Much like the internet boom in the nineties which forced businesses to join the digital world, businesses now should be embracing time-proven strategies for growth as much as they should be taking full advantage of online capabilities, touchless technologies, and properly social distanced workflows for employees and customers alike.
Half of All Small Businesses Closed During the Pandemic Are Closed For Good
For many business owners, their current metric for success is just surviving right now. Regardless of industry or sector, the truth is the…
